Elite League And Warrior Sports Announce Four-Year Partnership

EIHL and Warrior extend partnership

The Elite Ice Hockey League and Warrior Sports are delighted to announce the agreement of a multi-year partnership that will see the industry leader become the league’s official kit partner from the 2024/25 season onwards.

Warrior Sports, owned by New Balance, is recognised as one of the sporting goods industry’s premier manufacturer of innovative, high performance, cutting-edge equipment and apparel for hockey athletes of all ages and abilities.

As the Elite League’s official kit partner, fans will see Warrior Sports branding on officials jerseys and equipment as well as across social media channels including the ‘Warrior’ of the Month award, as nominated by fans from across the league.

Fans will be familiar with the Warrior Sports brand, as the current supplier of equipment and jerseys to a number of Elite League teams. In addition, Warrior will supply their high-end apparel into the new Elite League merchandise store.

Elite League Head of Commercial Operations, Mark Brooks:
“We are delighted to announce our partnership with Warrior Sports. This represents an exciting chapter for the Elite League as we look to grow ourselves into one of the top hockey leagues.

“We are pleased to have an industry leader as part of our Elite League family and excited they have partnered with us to supply their high-end kit to our officials as well as into our league merchandise store which will launch later this season.”

Matthias Wolf, Managing Director of Warrior Sports Europe, said:
“We are thrilled to extend our partnership with the Elite Ice Hockey League, a relationship that has been built on a shared passion for the sport and a commitment to excellence.

“At Warrior Sports, we strive to equip athletes with the best gear to help them perform at the highest level, and we are proud to support the growth and success of ice hockey in the UK. This extended agreement is a testament to the incredible work being done by the league, and we look forward to many more years of success together.”

About Warrior:
Warrior Sports Inc. is a leading sports equipment manufacturer based in Marktoberdorf and a wholly-owned subsidiary of New Balance Athletics, Inc., a U.S. corporation renowned worldwide for its high-quality athletic and lifestyle footwear.

Originally founded in the U.S. and initially specialising in lacrosse equipment, Warrior Sports has grown into an internationally recognised brand, particularly valued for its top-tier products in the ice-hockey sector. With a strong focus on innovative technology and functional design, Warrior Sports supports both professional and amateur athletes globally. The brand is synonymous with quality, reliability, and high-performance gear.